Our Approach

We follow the 'grandmother rule' at our office.  We commit to live by this prinicpal which states that we wouldn't sell our customers anything that we wouldn't sell to our own grandmother.

Taking into account the needs of your organization is our number one priority.  We commit to serve you and care for your employees like nobody else.

Our Story

Our company has roots back to 1971 when Lyle Bowen was selling life insurance across the kitchen table to families up and down the Eastern Idaho corridor.

Today we've re-focused and now our focus is benefits.  We work with employers to educate their employees and to make the benefits administration as easy as possible.

Meet the Team

Our uncompromising principles of doing the right thing for our client helps you to know that we're on the same side of the table as you.  We work with you to provide competitive solutions for your employees.

Idaho Falls Broker

Sheldon Christensen, RHU©


Sheldon Christensen has worked in benefits for over 12 years.  He's never happy with the status quo.  He's constantly seeking a better way of doing business for our clients.

Benefits Broker

Kimball Jeppesen

Account Manager

Kimball Jeppesen grew up in Sugar City, Idaho.  He's been working in benefits since 2014.  He loves taking care of our clients and is always going above and beyond.

Health Insurance

Cheyenne Parmer


Cheyenne has tons of experience with customer service.  She loves helping clients and solving their challenges.

Next Steps...

Call us and let us provide a service proposal to your organization.  You can reach us at 208.552.5802